The topic of vegetarians has made me think about how I hate the term "plant based" because it is so misleading. When I see it I think it should mean a Micheal Pollan/ flexitarian/ mostly plants diet, but instead people have started saying"plant based" to mean "vegan".
Agree. Plant-based diet = flexitarianish. Vegan = ...plant diet, I guess!
This drives me nuts, too. I am technically vegan, but I hate that word because it's so ethically/morally charged, and I don't want to give the impression that I think I'm better than anyone, or judging anyone, by being vegan. Also, I do it for my health, and just any old vegan diet is not necessarily healthy.
Fries and a Coke are vegan. There are vegan burgers that are nearly as unhealthy as cow burgers. There's vegan ice cream. Donuts. Any junk you want is out there somewhere in vegan form. "Whole food plant based" sort of captures it, but that still leaves room for some things that don't come from plants, and you also get people who want to split hairs about what, exactly, is a whole food. And there are even a handful of plant foods that I don't eat.
Really, the best thing would be if we could all just do away with these labels. It's so rude to look down your nose at someone while they're eating and ask, "So... what ARE you? Vegan or something?" I'm not the vegan who announces my "status" to the whole table, but people notice, and then they want to know what box to put me in. It really doesn't matter unless you're cooking for me.