Ferrari Is Apparently Delaying Its Second EV"Zero" demand for high-performance electric cars
It's interesting to think about. Why do people buy 300HP+
cars?
Yesterday I saw a lovely white (with black accents) Corvette C8 (eighth generation, first mid-engine) ahead; then they got in the left turning lane and I got a good look. And when the light changed, it very slowly started to go, letting the car in front of them get ahead... then the engine
growled and the car scooted forward.
Personal note: irrational obsession with the Corvette since childhood - my dad has a '65 I never got to witness in person before he sold it, but I've looked longingly at a painting my mom made of it, and one or two Polaroid photos...Did the driver do it for
speed,
attention, or
the sound? Maybe a little of all three? No, I cannot read minds and answer this quiz accurately for you.
Let us not forget the
Ioniq 5 N which basically makes video game engine noises for your driving pleasure, and reviewers so far actually really dig it.
So my point is... most people buying anything from the $30k base model Mustang or
$30k $60k Charger R/T to the $80k Corvette, and beyond... all the way to $2 million+ McLaren and Bugatti... there's a desire to own such a thing, but also a desire
to be noticed in them. The flashy body panels that whatever level of purchase affords the buyer help, the performance numbers are helpful when geeking out and debating
which car is best, but the
noise is something that (for now) is fundamental to the experience.
Now, to counterpoint, of course electric motors are increasingly phenomenal. And I can attest to the thoroughly unnerving launch capacity of 350kW / 476HP AWD
despite weighing 5700 lbs that the Polestar 2 has. It's exciting and can give you an adrenaline boost. And perhaps puzzle onlookers since the noise to do so is so minimal... we've been long hearing about the speed that various Tesla models are capable of, especially in Plaid trim levels. Still, I've yet to once recognize any Tesla as Plaid, nor have it catch my attention the way that barebones low-trim level Corvette did yesterday barely accelerating from 0 to 40 mph.
And just going off the half a dozen or more truck owners I know, being loud is a feature for many.
Is any of this to say that electric trucks and super cars
cannot sell here in the United States? Of course not. Political headwinds and cultural inertia aside, it's
probably inevitable, and as the ratio of EVs to loud gas engines shifts, more of the next generation will have different ideas about what
they want from their vehicles. (Including, for some, self-driving...) But I also think that the existing cultural momentum will be slow to peel back, especially for the most visceral of vehicle classes, which includes trucks, muscle cars, and exotic sports cars. Take a look at
Porsche EV sales in 2024, keeping in mind that's
global. They've got some of the (arguably)
best cars you'd buy for excitement, driving experience, and flashiness, and they haven't sold all that many. Though Taycan sales are relatively close to say, the Corvette, which GM sold 33,331 of in 2024 in the U.S.