We can agree to disagree.
I think DR's baby steps will be highly relevant for a whole new slew of newly desprates. It's not that he isn't acknowledging the seriousness of the situation or making light of it at all.. it's that for those who took some of the key advice like having 3-6 months of emergency cash then that affords them the luxury to *not* panic.
When you've been through a few ups and downs and learn you learn that instilling good financial habits, instilling discipline and building some resilience into your plan is worth a whole lot more than earning 1% on CC rewards.
People who already have their ducks in a row can ignore him and marvel at how simplistic his advice is. It needs to be simple because his aim is to appeal to a mass audience, not tailor a specific plan for financial geeks.
You are correct, his message is made to be simple to someone who stumbles across him on YouTube. Doesn't mean I think its a great plan, or a plan I'd recommend to others right now. Like I said in my post, using CCs for rewards if you can pay them off.
If we were following his message correctly right now (which we are not, we're "Dave-ish"), my husband and I would have roughly $1000 right now instead of the ~5 mo emergency fund we have instead. A lot of other financial gurus also have simple plans, and they put the emergency fund ahead of debt payoff.
As far as using credit cards for points, he has a few talking points.
1. Most airline miles never get used
2. The credit card companies are smarter than you, as evidenced by the fact that their buildings are taller than your house.
Since I'm smarter than the average bear, I know that his advice doesn't really apply to me. However, most people are idiots that find their way into large amounts of debt, so they can benefit from his advice.
As for baby step one, the $1,000 emergency fund, his expectation is that your non-mortgage debt should be paid off in two years. The idea is that you should be motivated to make extra money and cut expenses to the bone until your non-mortgage debt is paid off. If you don't feel a sense of urgency to pay it off, it'll just sit around forever.
Obviously, this is an emotional approach to finances that doesn't work for mathematically-minded people like us. We just have to realize that most people don't process things like we do, and the "optimization" approach isn't going to work for those people.
If the entire world followed Dave Ramsey's financial advice, 90% of people would be better off than they currently are.