Asset: EBAY common stock
Price: $62.60
Rationale:A world of high tariffs has blown up the growth models for Amazon and WalMart. If the price of everything from China increases 50%, then consumers can only purchase 50% less of it. We might see acute shortages of things that can't be sold at volume at the higher prices.
If only there was a company that could get away with skirting around the tariffs. Hmmm... Ebay! In their business model, they are just a go-between connecting sellers and buyers and handling payments and tracking. They do not have to buy imports or pay the tariffs, as they are in the information business - not warehousing, retail, and shipping like Amazon and WalMart. Could this be the future of retail?
Yes I know Trump has promised to
end the "de minimus" tariff exemption for small packages worth less than $800. He even tried to do so back in February, but was
forced to pause the effort when it became clear the US government did not have the staffing to inspect over 1 billion small packages arriving through dozens of ports, land crossings, and airports. Then on April 2, he signed
an unclearly-worded executive order saying the de minimus loophole was closed.
Well, signing the executive order does not make it so. Who is going to collect these tariffs on over a billion little packages from tens of thousands of overseas sellers? How many External Revenue Service agents need to be hired, trained, and put into sorting facilities so that they can look at tens of thousands of packages a day? How long will it take to establish effective enforcement, in years? And if a seller of a $100 item marks the item worth $5 to pay lower taxes, will the ERS agent open the package, inspect its contents, do an appraisal, and catch the culprit? Will the government send such packages back or hold them in giant piles at seizure facilities, and won't that piss off voters?
Bottom line: It's not happening for at least 2-4 years. Shippers can still avoid most tariffs on expensive things (components, auto parts, electronics, jewelry) by marking their packages low value. So that's what's going to happen. Meanwhile, shoppers will flock to small sellers on Ebay to order things for vastly cheaper than Amazon or WalMart can manage. Ebay is hands-off, and has plausible deniability. Amazon and Walmart.com are dominated by large corporate sellers who are purchasing and warehousing in bulk.
There are major risks, such as the US shutting off all international small package shipping until the ERS is established, or the ERS going after facilitators like Ebay, or additional EO's targeting ecommerce. But for now, Ebay is perfectly positioned to profit from the trade war. They happen to be perfectly set up to facilitate tariff runners
Ebay stats, per Yahoo Finance:TTM PE ratio: 15.8
Forward PE: 11.8
Price/Sales: 3
Price/Book: 5.64
Profit Margin: 19.21%
Operating Margin: 18.57%
ROA: 6.87%
ROE: 34.29%
Debt/Equity: 152%
Current Ratio: 1.24
Yield: 1.86%
Payout Ratio: 27.34%
2024 Free Cash Flow: $1.956 billion
FCF/Market Cap: 6.75%
So Ebay is a actually deep value stock currently priced for continued low growth that might represent the near-term future of e-commerce.
It's a risky play though, as the small parcel trade is definitely in Trump's sights. But if Ebay can lay low, and if the political focus eventually shifts elsewhere, it's entirely possible for this pipsqueak of online retail to quietly double its sales and plow money into
more buybacks.
We can worry, but Ebay's risk profile seems better than WalMart (PE=37.6!) or Amazon (PE=32.77!) who will be encumbered by idle assets and onerous regulations around proof of tariff payment in a future world of falling overall retail sales. EVEN IF all international small parcel shipping was shut down in some draconian move, or EVEN IF the ERS was stood up faster than any peacetime government bureaucracy in history, then Ebay would still be the future of e-commerce because we'd all be reselling scarce manufactured objects, clothes, and other items to each other domestically. A whole economy would pop up of people bringing back extra laptops, jewelry, fashion, and auto parts from cross-border trips to sell on Ebay and pay for the trip.
If buying the stock is too scary, you might go for the consolation prize of selling a put option at the $50 strike expiring May 16 (35 days) for about $1.28/share. That's a 2.56% return on the strike price in just over a month. Sophisticated traders might take a positive delta one-year position in Ebay and a negative delta position in WMT and AMZN, while accounting for EBAY's higher beta.