People are pretty easily fooled by appearances. There is a family owned store here in the region that got scammed out of a couple of Rolex watches. A woman walked in looking the part with high end clothes and purse. Her credit card was troublesome with the high dollar transaction but the sales clerk was convinced by the scammer that it was just fine and they did some kind of an override.
It was all fake of course, the identity was a fraud. Poor store, right?
I didn't shed a tear for them. I had been in that exact store not long before trying to get a specific kind of mother's ring wearing my engineer's reasonable garb and shoes with my small leather backpack purse. Got a whole lot of down-the-nose looks and indifferent service when I couldn't pinpoint something I liked and they didn't suggest a custom option which I know they do offer and which they advertise heavily. I didn't look the part I guess, I definitely had the feeling from the staff that I was just not up to par. It was a gross feeling.
And yet, I have money, a lot of it. I don't flash it around or drop $100 bills on countertops though. Millionaire next door here.
I took my business elsewhere and got a lovely customized ring for way too much money, paid cash, and will happily wear it till I die. It is a single monolithic ring that looks like a stacked set of bands, each having my daughter's birthstones intermingled with diamonds. It is designed to be cut apart after my death with each daughter taking what will then become a single band for each. Cool!
I was half tempted to write the family owned store and tell them about my experience as it was so closely juxtaposed to the theft. Sort of a, "that is what you get when you disregard plain looking actual millionaires in favor of well dressed thieves" but in kinder tones and politeness. Didn't bother, there just didn't seem to be any way to pull off that verbal gymnastics and I was just pissed anyway.