Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer

[Starstuff]

This article by Roy F Baumeister in 2002 is a great researched look at the causes of consumer impulse. We can best control what we best understand!

http://www.jstor.org/stable/10.1086/338209

(This should be free, with the full text on the page. If you're having trouble, I can message you the text)

[No Name Guy]

Baumeister also has a book titled "Willpower" that seems to cover the same ideas in more detail.

http://www.amazon.com/Willpower-Rediscovering-Greatest-Human-Strength/dp/0143122231

GF and I read it (checked out from the library, of course) last year in the December time frame.  I'd highly recommend this book.