It's surprising to find so much discourse on such a small topic, but I see how this has morphed into a whole character thing.
One thing that doesn't get mentioned: every PF blog seems to have a "thing". GoCurryCracker has the perpetual traveler/tax thing. The Wealthy Accountant has a tax/business thing. ERE is/was the crazy frugal guy, JLCollins's hallmark is his excellent writing and stock series and MMM has his own style (and these forums), etc. Frugalwoods is, in my opinion, a second-tier effort because their "thing" (farmstead/country life) is just boring/uninteresting to many (most?) people in the FIRE world and probably not hardcore enough to attract real farmsteaders. To compound this, the writing is bland and lacks any real personality. As mentioned in the thread multiple times, the most endearing thing about their website might be the greyhound in a dress.
Now, there's nothing wrong about producing something with limited appeal, but I think lady Frugalwood wants to move into that top tier quite badly. At least the evidence supports it: She's written the book, pours out blog content (much of which is superfluous, both in post quantity and length) and, as discussed at length here, has provided a debatably ambiguous/deceptive financial picture (done, I suspect, to add wow factor for the book's media push). Not hating - it's her job and she probably doesn't have too many options out in the sticks - but it highlights the unique challenge here: after writing a memoir, what else could they possibly say? I have no idea what they could do to harvest more attention for their blog, but it seems like pushing the financial angle may have run its course. To continue as a FIRE blogger, FW needs to find something unique that's not already discussed ad nauseum in the blogsphere (I wonder: does such a thing even exist?) otherwise it's hard to imagine their site as anything more than a rube-goldberg machine that churns out pleasant, trivial posts on DIY piesafes and apple harvesting.