Nords: SEO (or more accurately getting lots of search engine visitors) is still really important here. At good 5,0000-10,000 people stumble on the site for the first time each day due to Googling unrelated terms, then a certain percentage of them stick around. This is an incredible source of new readers and over time is one of the key reasons there are 100k pageviews on the main blog these days, even when there are no new posts to see.
I think Dan's "advice" misses the point-- a server move and the service interruptions aren't going to put a blog this big out of business.
If you go back and read everything I have ever said on this topic, you will find no instance whatsoever of me making any such suggestion.
Google's not going to drop you off the first page just because of a week or two of glitchy availability. There's plenty of other links and history out there on the Internet, and plenty of forum traffic, and none of it depends on fretting over redirects or other bits & pieces. If you took the site down and went surfing for two weeks, yeah, that might take some time to recover from. But slaving away over the last couple weeks as you've done, and coordinating all the moving parts among all those people, and getting it back up with a new design... I'm impressed.
Clearly, you are far better versed in the nuances of Search Engine Optimization than I am.
I have been doing this for 14 years, across 3 countries, 2 continents.
I was head of international SEO for Groupon before they went public and listed as a $15bn company.
I was the lead SEO consultant for HSBC Middle East North Africa and oversaw their site migrations and transitions.
Had I known I found myself in the company of someone so much better versed in the industry than me, I would have certainly held my tongue on the issue.
FYI, this:
Google's not going to drop you off the first page just because of a week or two of glitchy availability....
&
none of it depends on fretting over redirects or other bits & pieces
Could not be more wrong.
I beg you please not to give out such SEO advice to others.
If you were depending on this blog to buy your groceries, or if you were being shut down by a DDOS attack, then I could see why there'd be concern. A year from now you won't be able to pick this server move out of your Google Analytics stats. Maybe not even a month from now.
Well, I'm going to have to call bullshit on this.
Traffic will have been impacted because of the move.
This will show in Analytics.
Regardless of which point in time you choose to look back at this.
Had the issued not been brought to light and addressed, the fall in traffic would have been substanitally worse and prolonged.
Kvetching about the SEO seems to be the equivalent of coming to your house on Sunday to watch the game, plopping down on your couch, picking a bottle out of the cooler, and saying "Domestic beer?!? Y'know, I'd be happy to help you find a good international brew. Pro-tip: don't overchill it before serving!" Um, actually we're just here to watch the game.
You may chose to dismiss the importance of SEO (which is odd as you speak as an expert on the subject above) but even MMM himself came to the blog and pointed out its importance.
In your analogy, it would be more like:
I come over to your house on Sunday to watch the game and see you are paying through the nose for it on a top level cable package.
I ask you why and you say you do it so you can pay $900 a month and reap the airline miles, since the monthly minimum payments are only $20 a month, you are making out like a bandit and stacking the airmiles.
And then, I tell you that this is a bad idea and explain the reasons why.
I offer an alternative way to watch the game through a free internet stream that is of the same quality as your cable subscription and explain how to pay off your credit card and stop hemorrhaging money each month.
Still, the prerogative to tell me:
"Um, actually we're just here to watch the game." would still be all yours.
But maybe Dan's not being a complainypants... maybe it's just brilliant promotional marketing.
What, pray tell, am I promoting?
My own willingness to give away free SEO advice?
I think a complainypants would be if I had said "This is broken and it sucks"
Rather than what I did say: "This is broken, I am an expert in this field*, here's what you need to do to fix it"
*See my resume link for citation of thisHonestly, In my opinion, a complainypants would be someone making a miserable statement with no constructive feedback or actionable point.
It may sound like:
"uh your advice sucks and we don't need it anyway"
Regards,
Dan