I hate with a fiery passion the word deserve. Do I have some nice things? Yes. Do I spend more on coffee than I probably should? Absolutely. But I don't deserve any of these things. I have enough money in the bank and I wanted it therefore I got it. My self worth as a human being or the morality of my choices up to this point has nothing to do with the amount in my bank account. I know people who are super lazy and have made truly stupid decisions that have far more money than me. I also know people who have worked their fingers to the bone and are the nicest sweetest people ever and yet are still scraping by.
Conflating wealth or consumerism and morality is just an excuse to deny human rights to the poor because if they "deserved" things they wouldn't be in that position in the first place. Grumble. I swear I'm becoming more leftist the more money I get. Or more likely to end up in prison because I slapped someone who "deserved" their frappacino.
Yea, 90% of the time when we hear someone talking about something being "deserved" it is for one of the following goals:
1) To justify harming someone who "deserves" to be harmed by us, the righteous justice warriors of the universe who do not ourselves "deserve" harm in exchange for the harm we do to others, or
2) To justify harming oneself by using one's money in a counterproductive way.
Bottom line is nobody gets the life they deserve. Some people are born with terrible deformities from day one. Some live in a place where they starve or get murdered no matter how hard they work, and are legally prohibited from leaving such places only because they're already there. Mother nature gives cancer to children and infects aid workers with malaria or river blindness. People across the planet are suffering terribly, and few if any of them deserve it. Capitalism is more like a highly effective system for incentivizing people to work hard for extended periods of time, not a system to impose fair outcomes on the world. If people understood that the universe is inherently unfair, and this concept of "deserving" does not exist outside our own heads, life would start to make more sense.