I flunked a screener survey. There's a market research outfit that does focus groups and surveys, and they pay decently well, so I've signed up in the past to go offer my opinion on this or that.
The latest survey was about "beverages," and after the usual demographic questions and a few about who decides what groceries to buy and where, they asked, "Which of these [bottled] drinks have you bought in the past month?"
I do not buy bottled drinks. I last bought a bottled drink when I traveled to Europe last summer. (I applaud the concern behind the tethered bottle caps, by the way, but I'm not coordinated in the right way, and using them drives me up a wall.) At home, I drink tap water, brew tea, and occasionally use an overdue banana in a smoothie or make lemonade with lemons from my tree. DH brews coffee at home, and he refuses to drink coffee with anything but coffee in it.
They were, of course, looking for people who actually spend money.