We've had AAA for decades, and have enjoyed the perks. However, I've noticed a reduced return on my membership fees, so we've started to cut back .... dropping my wife's AAA membership, but keeping mine for another year:
* Emergency services / towing: We've used this a couple of times over the years, and it was handy. However, my car insurance company provide this coverage for about $1-2 a month, so we added this coverage on my wife's car and dropped her AAA membership this year. I'll likely add this coverage to my car, and consider dropping AAA completely next year.
* Trip Tiks / Maps: Trip Tiks have been made obsolete by GPS. However, I still find electronics less than 100% reliable, so I like to keep complementary AAA maps in each car, just in case.
* Discounts: We've made significant use of AAA discounts over the years - hotels, restaurants, entertainment, etc. This is the major reason that we've remained AAA members in recent years. However, I've noticed that the 'AAA Discount' sign is disappearing from various businesses. For example, a local Dunkin' Donuts used to have a prominent 'AAA Discount' sign on the counter, along with a 10% discount every time I stopped. However, on a recent visit, I noticed that the 'AAA' sign was gone. When I asked about it, the cashier hesitated for a second, then volunteered to give me a 'Senior' discount instead :-)
In another instance, we were visiting Baltimore's Inner Harbor, and considering a visit to the aquarium. The expensive tickets were half price on Friday. But we already had plans for Friday evening, and wanted to go on Saturday. I asked about AAA discounts, and the reply was that I had to pay full price, unless I had pre-purchased AAA discounted tickets online in advance.
In the past at places like this, I would ask about AAA discounts in person, flash my membership card, and get a 10-15% discount on the spot. In my opinion, AAA is losing LOTS of members, and businesses aren't seeing as much demand for AAA discounts, so the discounts are slowly disappearing.