Yea, a coworker of mine hired out one entity to do the wells, ordered the heat pump himself, set the unit in place himself, hooked up the existing ductwork, and hired another entity to do final connections, hydronics, etc. I think the whole deal was about $9K after the tax breaks. It was pretty optimal in how he limited his labor to simple tasks.
On the same token though, you can get a traditional system and get it under $3K easy by doing the same steps, so the delta is still too high in my case to get reasonable payback.
Kind of in a situation where the "Mustachian" thing to do is to take energy saving measures, so intuitively I'd think a geothermal system would be good, but since I made so many other energy saving upgrades to my house (insulation, sealing, etc. - which is a quick payback), we don't use enough energy to actually make it worth it.