We gave up buying cookies. Not eating cookies. Buying cookies.
It's been rough, which just shows how far we've gone towards becoming wussypants. I used to be almost grainfree vegan, and now I'm a Wisconsin Mac and Cheese kinda girl. Neither of us ate cookies while in college; it was a major habit change when we moved here. I'm lactose intolerant, and I've never eaten so many dairy products as when we moved to Wisconsin. The cookies went with the large amounts of milk that she drank.
Not eating cookies has lead to increased consumption of turkey, cheese, and ice cream (mostly her, since I only eat at home on the weekends). It also made our March grocery bill about 40-50% higher than a normal month and more than double our lowest month. The awful irony of giving up one food for Lent but increasing resource consumption is not lost on us.
I've also spent every Lenten Friday constantly whimpering, "I'm hungry."