This is a really interesting article that speaks to the neuroscience of conscious and sub-conscious decision making that ultimately (in my view) determines the degree to which you (since you are reading this) embrace Mustachianism. There are certainly many of the themes that MMM espouses throughout the blog such as:
- feeling pain when you spend
- self visualization
- debt/happiness
- debt emergencies
- make a goal public (peer pressure)
http://business.financialpost.com/2013/01/23/is-your-brain-high-on-spending-trick-it-into-saving/
