I'm not in because I'm buy and hold all the way. The younger generation just simply isn't into Facebook that much, and that's their flagship product. Younger people are tired of all the political posts, the bad algorithms for the news feed, and the inauthentic interactions that now take place as employers, etc. have flooded the site. The site is primarily a daily occurrence for older people, or people who spend a very limited amount of time on it compared to what it used to be. It's main "value" at this point is sites that use Facebook for their comments sections, as people whose devices "remember them" can comment on those sites using their Facebook account (which can and does have repercussions btw, if they post something controversial). While they are still able to derive revenue, I question the effectiveness of advertising on social media, and find it more likely that yield on Facebook ads will go down as people become further desensitized to them. They fell into the trap of trying to monetize everything, pissed off a major section of their user base in the process, and are going to have a very hard time turning it around at this point over the long term. Social media might be here to stay (although a real possibility exists of people swearing it off at some point), but Facebook has gone back on everything that made it unique when it first came out, so while it will probably rebound in the medium term, I think there are better stocks right now even at FB's discounted valuation. Just my 2c.