@4tify , did you get any more information about your audience? Even knowing just the demographics would help people tailor their suggestions in this thread.
I don’t have exact demographics but most of the people served by the organization are making less than 70k/yr combined. They live across the country so some are in better positions than others, especially those earning minimum wage. Not all are married so those folks are earning less than 35k/yr.
I’m grateful for all the input here and have taken a lot into consideration. The battle is both mental and financial. I found the immigrant conversation especially useful.
I’ll report back if I get further information. Thanks again to all.
That sounds like a pretty broad audience.
The questions I would ask of the organizers is how the sessions are marketed and why people are coming. Usually program organizers have a good sense of why people will attend their talks, so they likely have a decent sense of what the actual draw is for their audience.
But if you can't get much more meaningful info than that, then your best bet is to be able to pivot based on live feedback from your audience. Figure out how to determine what their main concerns are and have a few packages of info that you can delve into.
Basically co-create a teaching goal with your audience and be prepared to address the goals that could be generated.
You could break it down into categories like:
-How to save more money (budgeting, cutting expenses, etc)
-How to earn more money (side hustles, upskilling, networking, etc)
-How to understand personal finance (taxes, investing, banking, etc)
-How to access supports (government and non-profit financial and community resources, such as social workers, libraries, community centers, immigrant agencies, disability groups etc)
Not all of this might be in your wheelhouse and if the audience is from all over, you won't be able to point them to specific resources, so it may be more of a general thing, or it could be that you engage them in group work of generating ideas for what resources could be in their community and how to find them.
This is such a BIG topic and you can't possibly be an expert on all of it, and what you do have expertise in may not be actionable, but for sure you have the skills to understand how to find information, which is often what a lot of people lack, especially those under financial stress.
I mean, the number one value we on the forum offer as a financial community is the resources we direct people to. It's very easy to learn the basics of index investing by reading JL Collins, but it's not necessarily easy to know that that's the book you should read when there is a sea of financial books and no guidance.
For a lot of folks, it's all just totally overwhelming, especially for folks who are financially stressed. Financial stress actually significantly lowers people's cognitive function, so for people dealing with daily financial pressure, they're essentially functioning at a much lower IQ than they normally would when it comes to their money troubles. Their problem solving capacity is radically reduced and the giant, multifaceted problem of personal finances feels like a giant ball of tangled snakes that needs to be taken apart.
I was just reflecting on this yesterday for some reason. I was at a VERY bad financial place several years ago and I was reflecting on some of the major decisions I made that were seriously suboptimal. In retrospect it seems so nuts that I chose a series of solutions that were rather stupid and I know that I'm smarter than that and that I've always been smarter than that.
But when I try to put myself back into my past mindset and revisit the steps I took to get there, I can't parse them out clearly. My thinking about the problem literally just wasn't as sophisticated or organized as it normally is. I was not operating with full cognitive function when I specifically tried to handle my financial mess.
I was perfectly capable of intellectual processing at a doctoral level in my school and work, but the overwhelming stress of the financial mess just shut down my processing skills and made me literally quite stupid when trying to figure out what to do.
I did the "smart" thing and immediately sought out the advice of the financial professional who worked with high net worth colleagues. Of course, that was a horrible decision and I ended up in even tighter financial strain because I bought a massive whole insurance policy. Obviously. He saw me coming from a mile away, FFS I cried in my first meeting with him. Easy target.
It wasn't until someone I trusted pointed me to MMM that I was able to make any sense of my giant ball of tangled snakes. I needed shit explained to me like I was 5 because my brain just wouldn't process it otherwise.
So first things first, I would try to assess the financial stress level of your audience. Maybe they're in debt up to their eyeballs and stressed out of their minds because they're one $200 emergency away from their entire house of cards crashing down. Perhaps they're so in deep with payday loan companies that they've literally lost track of how many 400% loans they have outstanding and how much the balance is. And they may not be able to process much in terms of details.
Or perhaps they're mostly already highly optimized, frugal folks with minimal debt trying to figure out how to save and invest the most efficiently on a smaller household income. And they may just need a rundown of budgeting software and index funds and a link to JL Collins blog.
Or they're a combo of all of the above and everything in between, again, it all depends on who the organizers targeted with their marketing and who they normally appeal to.
Now the alternative is to just offer a specific area of knowledge and leave it at that. Just offer what you know and pay quick lip service to the fact that the world of personal finance is massive and that's why so many different resources are needed because so many different, individual scenarios exist.
You could just have an intro that some people will require more community resources, some people more career resources, but that you are covering budgeting and investing (or whatever you are covering) and just accept that your material might not be all that immediately actionable for many of your attendees.