Author Topic: "Bourgeois Bohemians"  (Read 5101 times)

MsGizmo

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"Bourgeois Bohemians"
« on: April 13, 2015, 09:20:53 PM »
I read an article today and this paragraph jumped out at me:

"This may seem like serious stuff to readers who recall Bobos in Paradise, Brooks’s acutely well-observed debut about the new class of “bourgeois bohemians”, the emerging elite who fused the social values of the hippies with the consumerism of the yuppies. Returning to America following a stint in Brussels for the Wall Street Journal, Brooks found that it was “now impossible to tell an espresso-sipping artist from a cappuccino-gulping banker.” (He counted himself a Bobo, as must at least some Guardian readers.) He zeroed in on a new form of conspicuous consumption: a Bobo would never spend thousands on a fancy TV – that would be crass – but would willingly blow cash on “necessities”, such as restaurant-quality kitchen appliances, or a bathroom lined with slate of precisely the right artisanal roughness. For Bobos, he explained, it was “perfectly acceptable to spend lots of money on anything that is of ‘professional quality’, even if it has nothing to do with your profession”: if you’ve ever purchased an “expedition-weight, three-layer Gore-Tex Alpenglow reinforced Marmot Thunderlight jacket” for a country hike, as opposed to an Everest ascent, he meant you."

I've never read Bobos in Paradise but it seems interesting so I'll probably check it out from the library soon.

After reading the article, I went to REI. While there I considered purchasing a new waterproof jacket and new hiking boots. The boots were name-brand waterproof hiking boots. I wanted to purchase them, but I remembered reading the above article and thought to myself: "do I really need these? Do I need top of the line hiking boots for the occasional hike?" I know we all value quality and in the end its likely cheaper to buy 1 good pair of hiking boots than 2-3 cheap ones, but I couldn't help but think maybe I was being fooled by perceived quality. (The boots although name-brand are still made in China.) I realized after deciding to wait on the boots that my sudden uncertainty about quality was because of that darned article. Any one have any thoughts about "Bobos"? Is it a thing?

I'll need to think about this some more, but in the meantime, I'd like others thoughts.
« Last Edit: April 13, 2015, 09:45:54 PM by MsGizmo »

MMMaybe

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Re: "Bourgeois Bohemians"
« Reply #1 on: April 13, 2015, 09:33:41 PM »
This is quite interesting to think about. I don't really care so much about conspicuous consumption so I guess there will be no super high end appliances or handbags in my near future. But I am thinking more and more about cost per wear and cost per use.

There has to be a middle ground between being a Bobo and a false economist. I am trying to find it though. I have never been a Bobo but have been guilty of buying the cheapest, rather than thinking about longevity and true value for money.

aspiringnomad

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Re: "Bourgeois Bohemians"
« Reply #2 on: April 13, 2015, 10:12:03 PM »
Yeah, as much as I dislike generalizations, Bobos are a thing. They're rampant where I am, and if I'm honest I count myself among them in many ways. It is sort of a mix of hipster and yuppie, but is more apt than either term in most cases. Funny thing is that even though David Brooks coined it, it's never caught on in the US, but the word is widely used in France where from what I've seen people really pay for quality but disdain quantity in their consumption.

It probably applies to many Mustachians, who are (or at least consider themselves) financially savvy and well-off enough to think about longevity and value for money when making purchases. E.g., I've seen Vitamix purchases rationalized on this forum.

Capsu78

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Re: "Bourgeois Bohemians"
« Reply #3 on: April 14, 2015, 07:06:14 AM »
Can't swing a Hipster in Paris without hitting a BoBo...

Melf

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Re: "Bourgeois Bohemians"
« Reply #4 on: April 14, 2015, 07:44:58 AM »
Quote

Can't swing a Hipster in Paris without hitting a BoBo...


LOL.  That gave me a good laugh!

Noodle

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Re: "Bourgeois Bohemians"
« Reply #5 on: April 14, 2015, 11:15:04 AM »
I remember reading that book a few years back and really enjoying it. I wish there were an updated version; I think the overall observation still applies but some details have evolved--for instance, I think technology plays a different role in prestige now--the Bobo would need a good TV to follow "prestige television" which wasn't really a thing yet in 2001. It can be hard to differentiate when you are buying quality because it actually makes a difference (for instance, kitchen appliances that hold up over time if you really cook a lot) vs. quality because it MIGHT make a difference, or because of the prestige, etc.

EricL

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Re: "Bourgeois Bohemians"
« Reply #6 on: April 14, 2015, 11:35:03 AM »
Hmmm. It seems to confirm a predjudice I have against hipsters: that they're just yuppies in training. All those rarified tastes for items outside mainstream culture will get more rarified with age - i.e.  more expensive with later blatant consumerist cravings rationalized.   This may not be true, as surely some hipsters are real individualists seeking joyous experiences outside mainstream culture.  I'd like to think so. But then I remember how many hippies sold their souls for a Beamer.

MsGizmo

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Re: "Bourgeois Bohemians"
« Reply #7 on: April 14, 2015, 05:59:38 PM »
Great comments so far.

I agree with the above-poster that it can be especially hard to differentiate between quality v. perceived quality. Often times people assume higher price means better quality, but this is not always the case.

In terms of value and longevity, I think spending money on quality items is the way to go. Buying cheaply made items often not only causes you to spend more money in the long run, it requires you to consume more.

I can't help but wonder if I am a Bobo and maybe even MMM too. Take MMM for example -- while he thinks its ridiculous to spend loads of money on a huge SUV/ truck, I believe he thinks spending money on organic, environmentally-friendly items is the way to go. His trip to Ecuador may be considered as eco-tourism (which Brooks argues Bobo's do much of). We faithful readers of MMM know that he isn't making these purchases as conspicuous consumption. I really believe he could give a rats-a$$ what others thought. At the same time though, he will admittedly check Craigslist for a top-of-the-line stainless steel fridge. When I think of MMM's social values and consumption, I think one can argue he's a Bobo. Me too for that matter.

To be honest, when I read the paragraph I quoted above, I disagreed with the author immediately. I wonder if part of the disagreement though is that I didn't like to think of myself as a Bobo. I'm an individual. I make decisions as best as I can based on available information. I choose to buy some quality items because I believe they are better purchases. I don't do so to purchase items to display my economic power. While I may not be climbing Everest with my Marmot jacket, I'm purchasing an item I think has longevity and quality.

I think there may be two things going on with me:
1. I'm a brand-whore and don't want to admit it that I am.
2. I am a sort-of Bobo and just don't like being labeled as such. (I don't think I'm a conspicuous consumer. Maybe that's my main problem with Brooks's Bobo idea: It groups together people with social values who want quality items and assumes, like Yuppies, Bobos are consuming conspicuously. Perhaps Brooks has overlooked another group----Mustachians. I'd posit that most Mustachians have social values and financial goals, they value quality but aren't conspicuous consumers.

Sorry for the stream-of-consciousness type post. Just trying to work out my ideas.

Kashmani

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Re: "Bourgeois Bohemians"
« Reply #8 on: April 14, 2015, 06:09:34 PM »
One full page and nobody has mentioned the song "les Bobos" by Renaud? It's a staple on my playlist and captures the essence of bourgeois-bohemians beautifully:

https://www.youtube.com/watch?v=GjQ4repmF3I

Emilyngh

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Re: "Bourgeois Bohemians"
« Reply #9 on: April 14, 2015, 06:20:15 PM »
Interesting.   We have a Vitamix, and I will defend its value, so I guess I'm a Bobo ;)

In all seriousness, I grapple with this myself often.   I hang with a crowd that fancies themselves quite educated (well, they are) and liberal.   They generally think they're good with money (car and school debt, but no credit card debt), but somehow blow almost all of it, managing to only save enough to save up for specific items (eg., vacations, $1,000+ playsets for the kids, etc).   They fancy themselves environmentalists, but are all talking about upgrading to bigger houses, although we all already live in 3-4 bedroom houses with 1-2 kids each.   They have pretty clutter-free homes with home-made crafty touches, cook meals at home (at least some), and shun overt consumerism, but still somehow spend all of their high dual incomes.

While I like to think I'm different, and often feel so different that I feel alone, clearly we have at least some things in common.   Some differences include that we don't spend money eating and drinking out, we have lower income with a SAHP, but save/invest far more than they do, we don't have car or school loans, and we also are planning on downsizing our house instead of upsizing.   But, I will spend money on what I consider to be one-time larger expenses, especially for the house.   We may be downsizing, but there's a decent chance we'll redo the kitchen with some kind of stone counters and newer well-researched appliances, wood floors, built-in book shelves, fancy bathrooms, etc.   None of this is really needed and possibly even not even better than cheaper alternatives, other than it's just aesthetically preferred.

Anyway, thanks.   It's interesting for me to dig a little deeper regarding how much I really avoid being a consumerist sucka, vs just am a different kind that buys different crap (the kind who instead ponders expensive Montessori school for the kiddo and etsy hand-crafted vegan bags).
« Last Edit: April 14, 2015, 06:27:03 PM by Emilyngh »

Prairie Stash

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Re: "Bourgeois Bohemians"
« Reply #10 on: April 14, 2015, 06:45:29 PM »
Funny stuff. Rationalizing the irrational.

I met some folks this describes, I didn't have a name for it. I don't understand why inanimate objects hold such power. It seems like a fancy form of consumerism tinged with arrogance. If you have to spend 10 minutes explaining to me why some object is so great was it really worth it? Wouldn't you rather have your 10 minutes back as opposed to wasting it on my unelightened self?


Kris

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Re: "Bourgeois Bohemians"
« Reply #11 on: April 14, 2015, 07:06:35 PM »
One full page and nobody has mentioned the song "les Bobos" by Renaud? It's a staple on my playlist and captures the essence of bourgeois-bohemians beautifully:

https://www.youtube.com/watch?v=GjQ4repmF3I

Love that song, and Renaud.

MsGizmo

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Re: "Bourgeois Bohemians"
« Reply #12 on: April 14, 2015, 09:41:46 PM »
Hadn't heard that song before. I don't understand a lick of it, but I like the sound.

Beaker

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Re: "Bourgeois Bohemians"
« Reply #13 on: April 14, 2015, 09:53:59 PM »
I haven't read the book, but based on this thread it sounds like what makes a purchase "Bobo-ish" is that you're buying something better than what you actually need for the purpose. It's not that you shouldn't buy a Vitamix, or an awesome stove, or a badass jacket - it's that you shouldn't buy them if you don't really need them.

I personally view this as the flip side of the whole "buy it for life" concept. BIFL makes a lot of sense if it's something you're really, truly going to use for life. But if you're something for a new hobby you may not stick with, or a minor, passing interest, then BIFL just becomes Bobo-ism.

The way to avoid Bobo-ism as suggested in ERE (well, he didn't use that term, but same idea) is to put in a bunch of time and effort first. Once you have demonstrated to yourself that you have a real interest, then go out and buy quality gear.

EricL

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Re: "Bourgeois Bohemians"
« Reply #14 on: April 15, 2015, 02:27:35 AM »
The problem with disliking hipsters is when you scratch the surface stereotypes about flannel, scrub beards, and IPA snobbery the desire to be individualistic and have cultivated tastes could apply to anyone. And plenty of people have that without scrub beards and flannel.  Perhaps the great litmus test is if they really cultivate tastes because they genuinely enjoy them or because they crave to "fit in" or be "hip".  C.S. Lewis' Screwtape claimed to know of men saved from bad company (and thereby Hell) by an honest unsuppressible love of eating tripe.  But between our own prejudices and their own delusions, who could tell?