A mall not too far away from us ran a big ad in the free local Sunday paper before Christmas with a coupon for a $20 no strings attached gift card good anywhere in the mall (except for the small kiosks, currency exchange, lotto centre and post office). Ok to redeem 1 per person per day, so wife and kid and i picked up a bunch of left over papers and my parents and carpooled to the mall 4 days in a row. $20 worth of gas for each couple later we had a combined $400 in free gift cards that, most importantly, we didn't spend each day at the mall. On boxing day my parents got a $220 food processor thing they wanted that was marked down to $99 along with some other stuff they needed for free. We still have over $200 worth of cards that are good for 16 months, but since we don't need anything right now, we will hang on to them and wait for the right items on sale.