Hi Guys & Gals,
anyone here too, who resists consumer intelligence and market research tactics of big corporations?
I often find all these phone calls by market researchers intrusive into my privacy as large companies only try to figure out what I buy, where and when. They are using these data to customer-profile me and throw more personalized advertising at me. I outright refuse any type of consumer research and I am deeply sceptic of the alledged benefits.
Also, there are various tactics, where consumers are "rewarded" for their marketing strip-tease. Such as cashback programmes and cash back CCs that actually track what kind of expenses I made. Or customer loyalty cards, where you need to rack up 10000 points or 1000s of $$$ of purchases to be rewarded with clutter and useless stuff like a Chinese toaster, that costs 6 dollars to produce and set your home on fire. No, thanks, I am not part of some corporate market research programme. Anyone else who is allergic against these tactics?