Since May 2016 we've been a one-car household of two.
I drive to work five days a week, typical boring commute. I drive our single car to work. Using a rental there would be stupid.
My girlfriend is self-employed, and travels for work in bursts (usually once or twice a month for a few days at a time). Previously, she would drive our second car on these trips if it was during the week when car 1 was with me at work. Now she takes a rental. Turns out it's usually cheaper. She'll still usually take ours if it's on a weekend and she isn't going too far.
By us, Hertz (with unlimited mileage) plus AAA discount works out to as little as $15/day, plus taxes/etc. She's only 24, but AAA discount waives the young-driver fee (which is outrageous: something like $27/day) and second driver fee (so I can drive it too in a pinch). This turns out to be incredibly cost-effective if you're doing a lot of driving in a short amount of time.
Her last rental for a few days was a whopping $51 all in and she drove it almost a thousand miles (960). Based on receipts and miles, the car got 41MPG (2016 Hyundai Accent). That's 5.3cents/mile in rental charges, and about 5.7cents/mi in gas. 11 cents/mile total cost.
Previous rentals before that (both in November) was about $100 and driven about 1400 miles (14cents/mi all in with gas), and $48 / 720 miles (12 cents/mi all in with gas).
11-14 cents per mile is cheaper than driving our own car. And she deducts the full IRS mileage of course, so her effective cost of driving the rentals is extremely low.
It feels wrong, but it pencils out. We haven't been accumulating nearly as many miles as we thought we would on our single car, and we haven't wanted a second again.
We're probably not very profitable customers of Hertz.