I used to be pretty good at not forgetting to cancel prime after binge-watching whatever show it was I had signed up for. But then for almost all of 2023, I just kept letting it tick on over. More a symptom of how my 2023 went than anything else (just about zero tracking of spending went on last year, obviously) because I was sure I had cancelled it and was surprised when I wanted to re-sign up for the second series of WoT that I was still subscribed.
Anyway, I cancelled it a couple of weeks ago because I wanted to resubscribe to Netflix. And just today got the email telling me about how from February it will be an additional €2.99 per month to have ad-free access. But "Live events, such as sports, live TV, and content offered through Amazon Freevee will continue to include advertising". Since they're only drip-feeding Reacher, I'll miss the last couple of episodes but I'm sure I'll catch up some time. And if not, that's hardly the end of the world.
Apart from some of their original series, I've always found the prime video offering to be subpar and it's annoying to search for something, find it and then realise they want you to buy it because it's not included.