More badass... Badasser? Must ponder...
One day at lunch with a coworker in her 20's, she was talking about how much money she needs to ever retire. She has some frugal tendencies already, but her retirement number is higher than what she herself needs, because she would want to help out friends and family. I asked if she was contributing enough to our 401k to get the full match, and she wasn't sure.
I had a feeling if she didn't know, then she wasn't. We're automatically opted in at 2%, but the company matches up to 5%. Someone who wasn't paying close attention might think since they're already contributing, they're getting the match.
I suggested she double-check, since it's part of her compensation that she's not taking advantage of. The next week, she came up to me with a big smile and said she upped her contribution to the match!