We don’t have a competitor but they seem to be proactive, which is nice.
If it helps, my prioritization list is as follows:
1) Insulation for HVAC - some batting was missed / not replaced when I fixed a leak in attic unit. Some places could be better - including the attic folding stairs which have NO insulation! The rest is a thorough inspection of all HVAC lines and making sure there are no leaks / tears. We found a surprising amount. Also, looks like some critters chewed though insulation on my AC coolant lines, so more there.
2) Air leaks - lots of places that need spray insulation.
3) Reflection foil for the attic.
4) Foam board for the fireplace for use in the summer.