Trying to average benefits over the entire US seems pretty fruitless. There are places where solar works really well and is very appealing, and there are other places where it doesn't work that well, and is less appealing. If you live east of the Mississippi and north of the Mason Dixon, it's not easy to justify the cost initially, or paying more when purchasing a home that has solar equipment.
The map you provided is a little misleading because its irradiance measured on a horizontal surface. Once you tilt panels and put them on a sloped roof, that irradiance increases in places of higher latitudes. For example, where I live shows about 4.25-4.50 from the map. When I plug my info into pvwatts.nrel.gov with panels at 0 degrees, I get 4.40, which agrees with the map. However, when the panels are tilted to 35 degrees, the number goes up to 5.09.
Compare a system in my town versus Phoenix, Arizona. The same panel setup in Phoenix will produce almost 30% more electricity. If I want to match that, I'll need 6 more panels on my roof (30 instead of 24), but the inverter stays the same, the permits and hours of labor are all pretty much the same. Extra panels and racking don't add a proportional cost to the system. The biggest variable is probably the labor rate of the area--- living in a HCOL city or LCOL rural.
Because states vary so wildly in their incentives, I feel like that is the biggest driver to whether adding solar is worthwhile to most people, as well as deciding to buy a house that already has it installed. In my state, there are no incentives, besides the federal that I can't use. Another poster,
@zolotiyeruki lives in Illinois, where the state seems to almost be giving them away. That's an enormous difference in value for a prospective homeowner.