I just finished "Mindf*ck by Chris Wylie. He was one of the founders and primary whistle blower for Cambridge Analytica.
Highlights:
1) Fascinating description of how the idea for the technology evolved. Techno geeky love for all. First half was mesmerizing about how the idea grew from one nugget (Obama's voter intelligence campaign) into bigger and "better" simulations and data.
2) If you ever read "Ask a Manager", then the description of how a culture warps your sense of what is normal was spot on. Oh, the crazy.
3) Scary description of how people can / are tracked by our social media, government data collection / registrations, purchases, credit scores, and on-line usage.
4) Of course the last half was a wild ride about the behind the scenes political weirdness with excellent caricature descriptions of the various players. e.g., the idea that a primary money founder ($20Million) of Cambridge Analytica wanted Ted Cruz as the candidate to support... but Steve Bannon had other ideas and had Trump as an allegedly "off the books" client that he fed the best information to...
Anyone else read it yet? I haven't had as fascinating of a book in a long time. (I admit to the tech parts being my favorite -- how the idea evolved).
