By Sarah Newcomb
Anybody read it?
She spoke at my company and had an interesting take on how and why we spend money
I.e., somebody who spends $25 a week on coffee at Starbucks is also spending $20 a month for social interaction, an environment and atmosphere, an escape from work, etc. It's more than just the coffee, it's the underlying need. And if they stop going and spending that $25, they need to find another way to meet that need which could either be less than $25 or more than $25