Amazon sells gift cards to a bunch of third-party brands... so you can buy a gift card for a store/brand that you know you like and trust with your Amazon credit. Glancing at the 'style and beauty' section I see Old Navy, Nordstrom, DSW, H&M, Loft, LL Bean, Banana Republic, Gap, Talbots, J. Crew, Eddie Bauer... and that's only the first couple of pages. There's a ton of options.