I'm not clicking on this, or any, DR link.
But I think there's a legitimate concern about the way credit scores have been integrated into online banking that borders on gamifying them to provide toxic incentives to the consumer, or at least to some consumers.
For someone with a solid credit score of, say, 750, the actions that will put them consistently over 800 are not necessary ones that will put them in a better financial position. They will probably make the bank money, though.
The gamification of the score will sometimes work in the bank's benefit and to the consumer's disadvantage.
Can you be more specific? What actions (“gamification”) to raise ones’ score will work in the banks favor and against the borrower?
Anything that involves the logic of taking on debt, or opening lines of credit, in order to raise your credit score exposes the consumer to behavioral risks (forgetting to make a payment, delaying repayment, over borrowing, any sort of fraud, even if we get made whole eventually, etcetera) for minimal benefit to the consumer, but potential benefit to the banks.
Edit: For example, I just checked my credit score in my bank's app, and it's 824. We currently have four credit cards open, two of which go back over 20 years with big credit limits but no fees or benefits. We don't use those cards since they don't offer anything, and I'd just as soon close them both since they're a behavioral risk. However, we leave them open because closing them (our oldest accounts and about 40k of available credit) would ding our credit score. So I'm accepting risk just to avoid getting a ding on my credit. That's pretty dumb, and I don't even know why I care. What's the practical difference between a 775 and an 825, anyway? And why should I want ~70k of available credit at a double digit interest rate? Who's most likely to benefit from that situation? Probably not me.
I never had a bank pushing me my FICO score until a few years ago. Now it's everywhere, and I highly doubt they're motivated by altruism.