Since this thread has taken a detour into copyright and copyright infringement, as someone who previously was *very* into internet piracy and associated communities circa 2005~2012:
People who pirate content tend to fit into one of three personas: someone that would never pay any money for any content in the first place, someone who *can't* pay for content (college students with no money mostly), or someone who is willing to pay for the content, but the content provider won't let them, or not in the form they want. I was a mix of groups two and three.
The first group is essentially zero lost sales. If they can't get their free whatever-it-is, they'll go without, or find something else.
The second group is also pretty close to zero lost sales as they are priced out. However, many of them will likely turn into paying customers if their life situation changes. And their exposure to the media potentially primes them for that future consumption. If Bob Freshman pirates the AC/DC discography at 19, he might go spend $200 on a concert ticket at 25.
The third group is some form lost sales, but with movement of the industry, they can recover some of that.
Let's pretend it's 2008 and I want to watch an HD movie on my new fancy TV with my buddies. To do this, I can either: 1) pay $100/mo for cable and catch it on TV, probably cut for time/content and with added commercials, 2) drive to the store and spend $30 on a Blu-ray Disc and put it in my $400 Blu-ray player and sit through 10 minutes of unskippable ads before the menu comes up, or 3) Download it on BitTorrent in 10 minutes while I microwave some popcorn and hook my laptop up to the TV. Guess which option is most appealing to a tech-savvy twenty-something?
Let's pretend it's 2011 and I live in Australia and want to see what all the Game of Thrones fuss you're reading online is about. You literally can't, unless you pirate it in some way.
That third group is really the only one that the industry can react to in a way that will actually benefit them. And it has. Now if I want to watch an HD movie, I could see if a streaming service I subscribe to has it, or "rent" it from something like Amazon for $5 and start watching instantly (don't even need to kill time popping the popcorn). HBO has made Game of Thrones available worldwide simultaneously now, without restricting availability like they did before. Everyone I know that used to pirate music casually now either buys DRM-free songs or subscribes to a streaming service like Spotify. HBO Now recovers money from millions of people that would otherwise pirate Game of Thrones. Netflix streaming is ubiquitous. Showtime and Starz are now available as streamlining add-ons to Amazon Prime.
And it's a lot easier for a small artist to react to things like this compared to the industry as a whole. I know indie filmmakers that were selling or giving away digital downloads of their content (on their own, not a service like Amazon Video) in 2008.
Really, as a small-scale content producer, piracy shouldn't be a concern of yours unless somehow your content is difficult to access/purchase. And as a small-scale producer, you have the power to change that. Even if people do still pirate at that point, they're all in groups one and two, and you're not losing any sales.