Author Topic: Soap Scent Conspiracy  (Read 3749 times)

m8547

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Soap Scent Conspiracy
« on: February 27, 2025, 09:14:27 PM »
There are lots of conspiracy theories bubbling up these days, but here's one I just discovered. Has anyone noticed that "they" are changing the scent of all our soap?

I don't typically buy Dawn dish soap, but I've used it enough to know that it's smelled the same practically forever.  It was a mildly soapy, subtle fresh scent. Key being subtle. I saw a bottle at work that says "new clean scent". The new scent is fruity and flowery, kind of like typical shampoo. It's a stronger smell which I don't like.

Just today I bought a refill for our bathroom soap dispensers. I've been using SoftSoap Aloe Vera for literally over 20 years. I don't know what real Aloe actually smells like, but the soap just smells soapy. The new bottle is labeled Aloe Vera Fresh Scent, and it has a strong fruity flowery smell. It smells like shampoo again. I don't know if they still make the old nearly-unscented version and I just bought the wrong thing, or if it's a permanent change?

The crazy thing is these are two different companies. SoftSoap is Colgate-Palmolive, and Dawn is Procter & Gamble. Did these companies conspire to assault our senses with strongly scented soaps? Did all the scent suppliers lose their senses during Covid, so they can no longer make the old fragrances?

Speaking of Procter & Gamble, they've been messing with the flavor of regular Crest toothpaste for a while. Every new tube tastes a little different. Lately it's trended more towards cinnamon-y, which is gross, as opposed to minty as it should be.

Once I use up this hand soap I guess I'll switch to a local/natural brand. Unfortunately a refill bottle lasts me about a year (or less now that a few rounds of shrinkflation have hit. It used to be 64oz, then it was 56oz, and now it's just 50oz).

Dicey

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Re: Soap Scent Conspiracy
« Reply #1 on: February 27, 2025, 10:17:30 PM »
Just a wild-ass guess. A lot of people (including DH and me) have experienced a diminished sense of smell post-Covid. Happily, I have a huge jug of Dawn. I won't need to buy any for a very, very long time.

I don't use soap dispensers (well, I do, but I DIY them), so I can't speak to any changes there.

rosarugosa

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Re: Soap Scent Conspiracy
« Reply #2 on: February 28, 2025, 04:41:37 AM »
I definitely noticed the "New Fresh Scent" of Dawn, and my sense of smell seems to be fine.  I disliked it at first, but now I'm used to it and don't even notice.

I recently switched back to bar soap at the bathroom sink to reduce plastic consumption.  I have a bit of a soap fetish, so I buy really nice bars of soap with fragrances that I find pleasing.

What about laundry detergent?  We started using unscented years ago by happenstance and now we can't stand the stuff with fragrance.  I really notice the smell of other people's laundry detergent on their clothes now.

ATtiny85

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Re: Soap Scent Conspiracy
« Reply #3 on: February 28, 2025, 06:33:42 AM »
I do wish the trend was towards scent-free, especially laundry.

That new Dawn is annoying, but of course I am getting used to it.

reeshau

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Re: Soap Scent Conspiracy
« Reply #4 on: February 28, 2025, 07:22:47 AM »
When we moved to Ireland, we discovered that "clean" apparently meant "reeks like flowers."  All soaps, detergents, etc. had very strong scents.  The only unscented things we could find were for babies, and very expensive.

So, unscented detergent was one of the things we brought with us when we visited the US.

My point being, the manufacturers might be commonizing or influenced by international standards.

SunnyDays

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Re: Soap Scent Conspiracy
« Reply #5 on: February 28, 2025, 10:31:10 AM »
Not soap, but I recently bought some Febreze Small Spaces thingies, which I haven't used for years.  Now they're an oval plastic container that you push the button on the back in to activate it, instead of using a separate refill.  Since it came in a two pack, I naively opened them both, one for upstairs by the litter boxes and one in the basement.  WOW.  The smell was overwhelming.  I have a low grade, stuffed nose all the time due to dust allergies, and the smell cleared it right out.  Not kidding.  I closed the buttons up, but there's no stopping the leakage.  Weeks later, the smell still hits me in the face when I enter the house.  Never buying those again.

GuitarStv

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Re: Soap Scent Conspiracy
« Reply #6 on: February 28, 2025, 10:39:49 AM »
I noticed that speed stick changed the scent of the deoderant that I like to use a few years back.  The new scent isn't terrible, but I liked the older one better.  I was guessing that it was some sort of cost savings.

jfer_rose

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Re: Soap Scent Conspiracy
« Reply #7 on: February 28, 2025, 11:08:04 AM »
I simply cannot tolerate the smell of the new blue Dawn dish soap, so I have switched to buying the more expensive fragrance-free Dawn which is clear (but not available at every store).

There are two people in my household and neither one of us like strong fragrances. It does seem like it is getting more and more difficult to find products that don't overpower our senses. I really spend a lot of time thinking about this because it is such a struggle. Sometimes I'll wash my hands out in public and I'll come home and my partner will ask me why I smell like perfume. It's the hand soap lingering on my skin! I would much prefer to have a choice about which fragrances attach to my body (and spoiler, for me, it would be almost none).

My theory is that most Americans have so many products with strong fragrances that companies are needing to ramp up their scent profiles to be smelled over all the other fragrances. It's like a never-ending fragrance arms race.

jfer_rose

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Re: Soap Scent Conspiracy
« Reply #8 on: February 28, 2025, 11:13:11 AM »
What about laundry detergent?  We started using unscented years ago by happenstance and now we can't stand the stuff with fragrance.  I really notice the smell of other people's laundry detergent on their clothes now.

Yes!! I use Free & Clear laundry detergent, but I also buy quite a lot of used clothing. I have some clothing that despite being laundered three or more times since I acquired them, still reek of laundry detergent. Ugh!

Sibley

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Re: Soap Scent Conspiracy
« Reply #9 on: February 28, 2025, 11:15:31 AM »
What about laundry detergent?  We started using unscented years ago by happenstance and now we can't stand the stuff with fragrance.  I really notice the smell of other people's laundry detergent on their clothes now.

Yes!! I use Free & Clear laundry detergent, but I also buy quite a lot of used clothing. I have some clothing that despite being laundered three or more times since I acquired them, still reek of laundry detergent. Ugh!

Try putting a cup of white vinegar in the rinse, it tends to help.

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Re: Soap Scent Conspiracy
« Reply #10 on: February 28, 2025, 12:06:47 PM »
Brands change their scents periodically.  I use Dove shampoo and conditioner and they changed the scent drastically a few years ago.  I had planned to change brands as a result, but by the time I got to the bottom of the huge Costco bottles, I had gotten used to the scent. 

RetiredAt63

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Re: Soap Scent Conspiracy
« Reply #11 on: February 28, 2025, 12:37:11 PM »
I tried a new deodorant almost 20 years ago - my DD got in the car with me and asked why she smelled talcum powder.  That one went right into the garbage.

It has been difficult for a long time to get unscented products.

ATtiny85

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Re: Soap Scent Conspiracy
« Reply #12 on: February 28, 2025, 12:44:32 PM »
I noticed that speed stick changed the scent of the deoderant that I like to use a few years back.  The new scent isn't terrible, but I liked the older one better.  I was guessing that it was some sort of cost savings.

Was this why you even tried something new last year?

I have however recently had a fascinating revelation regarding tea tree oil - If I rub a couple drops of tea tree oil on my armpits rather than use regular deodorant I don't get body odor.  This is the strangest thing, as for my whole life I have smelled bad without deodorant the moment I start to sweat.

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Re: Soap Scent Conspiracy
« Reply #13 on: February 28, 2025, 12:59:38 PM »
It probably has something to do with covering the scent of the nanobots.

GuitarStv

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Re: Soap Scent Conspiracy
« Reply #14 on: February 28, 2025, 01:01:11 PM »
I noticed that speed stick changed the scent of the deoderant that I like to use a few years back.  The new scent isn't terrible, but I liked the older one better.  I was guessing that it was some sort of cost savings.

Was this why you even tried something new last year?

I have however recently had a fascinating revelation regarding tea tree oil - If I rub a couple drops of tea tree oil on my armpits rather than use regular deodorant I don't get body odor.  This is the strangest thing, as for my whole life I have smelled bad without deodorant the moment I start to sweat.

Yes!  Tea tree oil is some sort of bizarre magic for my stinky sweat.  The problem I've found is that if I use it full strength multiple days in a row it irritates my skin, so I have to alternate days with my original (now different smelling) deodorant.  I'm going to try mixing the tea tree oil with some sort of diluting agent to see if that results in the perfect de-stinkification.

Daley

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Re: Soap Scent Conspiracy
« Reply #15 on: February 28, 2025, 03:58:21 PM »
I don't typically buy Dawn dish soap, but I've used it enough to know that it's smelled the same practically forever.  It was a mildly soapy, subtle fresh scent. Key being subtle. I saw a bottle at work that says "new clean scent". The new scent is fruity and flowery, kind of like typical shampoo. It's a stronger smell which I don't like.

We recently got hit with the new "fresh" scent Dawn Platinum ourselves with the latest Costco purchase, and where I could tolerate the old scent, the new one makes me literally nauseous to the point that I can't be in the kitchen while it's being used, and no matter how thoroughly you try and rinse the dishes after, it feels like you still get whiffs of it while using them to eat, which makes it worse.  Somehow, it's an odor that can somehow cling to Corelleware, and it's infuriating.

Problem is, the unscented enviro-friendly stuff Costco sells doesn't clean for crap, and I'm now a little too house-bound to go on a migraine-inducing tour of a store sniffing dish detergents trying to find one that won't make me sick that also still cleans well.

I simply cannot tolerate the smell of the new blue Dawn dish soap, so I have switched to buying the more expensive fragrance-free Dawn which is clear (but not available at every store).

Good to know, we'll have to look for some.

Just a wild-ass guess. A lot of people (including DH and me) have experienced a diminished sense of smell post-Covid.

I have to wonder how much the new scents are trying to combat the combo of altered and diminished smelling here in a post-COVID-world.

I remember what COVID did to the smell of the clear, "unscented" Softsoap and off-brand knock-offs for me for months a couple years ago. It had this sudden, pungent, disgusting odor that made me retch. I just know that the problem was so bad for me, that we had to stop getting something that shouldn't have had perfumants in it (but does anyway if you look close enough - because apparently "unscented" still has added scent profiles to hide the chemical smell to make it appear neutral) and switched to something citrus scented, as a solution. The Softsoap thankfully doesn't offend me anymore, but once I could actually smell its presence, I couldn't unsmell it on my hands after using it to this day, and the citrus scent doesn't linger for near as long, and isn't a scent that ever made me feel ill.

My theory is that most Americans have so many products with strong fragrances that companies are needing to ramp up their scent profiles to be smelled over all the other fragrances. It's like a never-ending fragrance arms race.

I've had similar suspicions as well. Marketing and branding is so invasive now, that they're trying to subliminally advertise with overwhelming scent profiles, which is just ratcheting up the arms race trying to drown each other out, and all that's left is air pollution that makes the lives of those will allergies absolutely miserable.



Yes!  Tea tree oil is some sort of bizarre magic for my stinky sweat.  The problem I've found is that if I use it full strength multiple days in a row it irritates my skin, so I have to alternate days with my original (now different smelling) deodorant.  I'm going to try mixing the tea tree oil with some sort of diluting agent to see if that results in the perfect de-stinkification.

You should always be cutting teatree oil (and any other essential oils) before applying to skin, as the stuff's potent. Try using fractionated coconut oil as the carrier (the clear stuff that doesn't solidify), as it doesn't smell of coconut, and still has some antimicrobial properties of its own. Try starting out with a blend of around 3% teatree.

rosarugosa

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Re: Soap Scent Conspiracy
« Reply #16 on: March 01, 2025, 06:23:53 AM »
Just be aware that coconut oil makes some people break out. I happen to be one of them.

rantk81

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Re: Soap Scent Conspiracy
« Reply #17 on: March 01, 2025, 06:48:20 AM »
Haven't noticed it with dish soap.

However, I have been buying "Aloe Irish Spring Bar Soap" for probably over 20 years (ever since they used to be 4oz bars, which then changed to 3.75oz and then now 3.7oz with the latest bout of shrinkflation.)   Pretty sure they changed the formula within the last year or two, as the bars seem much more "oily" than before, and the scent is definitely different, and not as good as it used to be.

When shrinkflation is already too obvious, then we get further enshittification.
« Last Edit: March 01, 2025, 06:52:45 AM by rantk81 »

Dicey

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Re: Soap Scent Conspiracy
« Reply #18 on: March 01, 2025, 08:37:09 AM »
Just be aware that coconut oil makes some people break out. I happen to be one of them.
Have you tried the fractionioned kind that @Daley is suggesting?

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Re: Soap Scent Conspiracy
« Reply #19 on: March 01, 2025, 01:43:09 PM »
What about laundry detergent?  We started using unscented years ago by happenstance and now we can't stand the stuff with fragrance.  I really notice the smell of other people's laundry detergent on their clothes now.

Yes!! I use Free & Clear laundry detergent, but I also buy quite a lot of used clothing. I have some clothing that despite being laundered three or more times since I acquired them, still reek of laundry detergent. Ugh!

Strongly agree about laundry detergent. Had similar experiences with used clothing, though I buy clothes at all somewhat rarely.

Soap, shampoo, detergent - in all things, unscented is better. And still, there's something there, just less likely to make me sneeze.

The average person's hair often makes me sneeze from the leftover scent of shampoo, conditioner, etc. It's a real relief when I date the rare lady who doesn't use as much product, or uses something scent free.

Memo

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Re: Soap Scent Conspiracy
« Reply #20 on: March 01, 2025, 11:04:38 PM »
Yes!  Tea tree oil is some sort of bizarre magic for my stinky sweat.  The problem I've found is that if I use it full strength multiple days in a row it irritates my skin, so I have to alternate days with my original (now different smelling) deodorant.  I'm going to try mixing the tea tree oil with some sort of diluting agent to see if that results in the perfect de-stinkification.

Pure almond oil is less likely to cause a reaction & is often used to dilute and carry essential oils. Unless you are allergic to tree nuts of course! You could start with the suggested 3% & if that's not effective, work your way up to whatever % works without making your skin react.

crocheted_stache

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Re: Soap Scent Conspiracy
« Reply #21 on: March 02, 2025, 12:41:44 AM »
I use unscented everything at this point, except Ivory bar soap. The last batch of that declares, "original scent" on the package, but I think they've changed the formula or the handling somehow. A new bar used to have sort of a flaky consistency, and now it's more waxy and a bit translucent.

I'm dismayed to hear about Dawn, but it'll be years before I'm through the last Costco gallon.

rosarugosa

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Re: Soap Scent Conspiracy
« Reply #22 on: March 02, 2025, 06:23:15 AM »
Just be aware that coconut oil makes some people break out. I happen to be one of them.
Have you tried the fractionioned kind that @Daley is suggesting?

I have not.

rosarugosa

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Re: Soap Scent Conspiracy
« Reply #23 on: March 02, 2025, 06:26:27 AM »
Haven't noticed it with dish soap.

However, I have been buying "Aloe Irish Spring Bar Soap" for probably over 20 years (ever since they used to be 4oz bars, which then changed to 3.75oz and then now 3.7oz with the latest bout of shrinkflation.)   Pretty sure they changed the formula within the last year or two, as the bars seem much more "oily" than before, and the scent is definitely different, and not as good as it used to be.

When shrinkflation is already too obvious, then we get further enshittification.

We recently bought a bunch of this for strategic placement to keep mice out of the cellar (a tip we read somewhere).  I don't care for the fragrance, but apparently the mice don't either.  It's been pretty effective, so we consider it a win.

the_hobbitish

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Re: Soap Scent Conspiracy
« Reply #24 on: March 02, 2025, 08:08:40 AM »
I am relieved to not be the only person who thinks new dawn is awful. I feel like scented dish soap clings to the dishes. Why would I want my plates to smell like fake flowers or fake lemon? It makes me feel like there's still soap there and then everything tastes vaguely of soap. I want to eat food off a plate that smells like nothing.

crocheted_stache

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Re: Soap Scent Conspiracy
« Reply #25 on: March 02, 2025, 09:05:10 AM »
Has anybody here complained to the manufacturer? Worst case, you get a coupon and a form letter and nothing changes, but if they get a whole flurry of comments about how we loved the old stuff and hate the new scent to the point where we all need to switch, just maybe they'll get the hint.

If we all ask, possibly nothing will happen, but if nobody says anything, definitely nothing will happen.

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Re: Soap Scent Conspiracy
« Reply #26 on: March 02, 2025, 09:24:35 AM »
I used to buy Tide unscented.   I had stocked up, and finally started using some I bought 2 years ago.  Ewwww.   Horrible chemical odour.  I complained to the company, and they said it had probably gone off.  They claim that they can only guarantee quality for about 18 months.   They promised to send some coupons as a refund - those never appeared.

Anyway, I had a new bottle, so opened that one.   Smelled exactly the same as the 'expired' stuff.  Turns out Tide "Unscented" now has a very strong chemical scent.  It disappears after washing, but makes my laundry room smell awful.   I will not be buying it again.

Safeguard bar soap has also changed.  It used to be a neutral scent - just clean and soapy.   Now it has a scent that I don't care for.   I've been using Safeguard for decades, but now that is also off my shopping list.   

kanga1622

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Re: Soap Scent Conspiracy
« Reply #27 on: March 03, 2025, 11:27:18 AM »
The new Dawn scent caused me a massive allergic reaction. We ran out to buy one more big jug of the old scent before it was gone. On the hunt for a new brand as all Dawn now makes me sick.
Noticed the handsoap changes several years ago. We moved to using Ivory Sensitive Skin body wash as it doesn't irritate my skin and doesn't leave a terrible smell on my hands.

We've had to shift brands for a LOT of our things to smaller companies that offer more sensitive skin oriented options.

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Re: Soap Scent Conspiracy
« Reply #28 on: March 03, 2025, 11:33:38 AM »
Not a scent solution, but a no-more-large-plastic container one: We switched a few months ago to the detergent strips and love it. No more giant tubs taking up room in our house and the landfill:

https://tru.earth/products/laundry-detergent-fragrance-free?selling_plan=3321725179

ETA: looks like they do have a Fragrance-free version, but we use fresh linen.

Just Joe

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Re: Soap Scent Conspiracy
« Reply #29 on: March 03, 2025, 01:45:29 PM »
We're using the detergent strips. We really like them too.

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Re: Soap Scent Conspiracy
« Reply #30 on: March 09, 2025, 10:06:19 PM »
The new Dawn scent caused me a massive allergic reaction. We ran out to buy one more big jug of the old scent before it was gone. On the hunt for a new brand as all Dawn now makes me sick.

If you can tolerate citrus oil/scent, we've recently discovered that Palmolive antibacterial isn't terrible. Still works better than the Kirkland, and the "antibacterial" component is only lactic acid, so there's no real environmental risks like the old antibacterial soap formulas. Dawn unscented is near impossible to locate locally in stores, but this is prevalent at a reasonable price, and good enough.

Dicey

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Re: Soap Scent Conspiracy
« Reply #31 on: March 10, 2025, 10:26:53 PM »
I was at Costco and noticed they had a screaming sale on "Dawn with Lemon." Thanks to this thread (and the fact that I don't need any), I noped right past it. Thanks!

Sibley

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Re: Soap Scent Conspiracy
« Reply #32 on: March 15, 2025, 11:34:38 AM »
What's wrong with Kirkland's brand? I got a jug to try.

Also, I'm on the bandwagon of not loving the new Dawn scent. And they market that its used to help wildlife impacted by oil spills - is the new stuff even safe to use on wildlife?

Daley

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Re: Soap Scent Conspiracy
« Reply #33 on: March 16, 2025, 12:42:55 PM »
What's wrong with Kirkland's brand? I got a jug to try.

It's been a minute, and YMMV, but the last time we tried the regular stuff? The grease cutting for hand washing dishes wasn't quite up to snuff in a household that has no dishwasher to fall back on... though, I'll admit, you can tell the Palmolive citrus isn't quite to the task either as it takes more effort and soap - so it might be a wash at this point. This said, the regular Kirkland dish soap was still substantially better than their clear, envrio-friendly, allergen friendly dish soap, which didn't clean for crap I hate to say. It was the same problem we had with Seventh Generation. Nice in principle, but...

I'm starting to wonder if the industrial Dawn Professional for kitchens is still okay.
« Last Edit: March 16, 2025, 12:49:56 PM by Daley »

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Re: Soap Scent Conspiracy
« Reply #34 on: March 16, 2025, 03:24:24 PM »
What's wrong with Kirkland's brand? I got a jug to try.

It's been a minute, and YMMV, but the last time we tried the regular stuff? The grease cutting for hand washing dishes wasn't quite up to snuff in a household that has no dishwasher to fall back on... though, I'll admit, you can tell the Palmolive citrus isn't quite to the task either as it takes more effort and soap - so it might be a wash at this point.

hahaha, I see what you did there

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Re: Soap Scent Conspiracy
« Reply #35 on: March 17, 2025, 12:14:53 AM »
What's wrong with Kirkland's brand? I got a jug to try.

Also, I'm on the bandwagon of not loving the new Dawn scent. And they market that its used to help wildlife impacted by oil spills - is the new stuff even safe to use on wildlife?

I have a pretty good sense of smell for a human, or at least the soap manufacturers must think so.* I've never had a dog, but I have wondered if some of the resistance many dogs have to baths (besides the water, noises, and in many cases, being handled by a stranger) might have to do with having their natural microbiome and its familiar smell stripped away and replaced by some anosmic humans' chemistry lab's offensively strong olfactory caricature of blueberries. I might hasten to roll in the nearest mud puddle, too.

*I once called in an outdoor gas leak, and the technician called me back a while later to confirm that he was fixing the right thing, because he didn't think anyone could smell the small amount of gas that was leaking there.

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Re: Soap Scent Conspiracy
« Reply #36 on: March 17, 2025, 01:10:20 PM »
I’ve noticed a new scent to finish dishwasher pods.  I previously chose it over cascade because it didn’t impart that scent which ends up permeating silicone and plastic items like cutting boards which I can then taste in food handled with those utensils.  Basically means I hand wash that stuff … with dawn which I have t noticed a change but I also probably bought this bottle a long time ago. 

I wish they would just stop with the scents.  And yes before someone suggests it I’ll probably just switch to powder even though the pods aren’t really more expensive

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Re: Soap Scent Conspiracy
« Reply #37 on: March 17, 2025, 04:17:14 PM »
I’ve noticed a new scent to finish dishwasher pods.  I previously chose it over cascade because it didn’t impart that scent which ends up permeating silicone and plastic items like cutting boards which I can then taste in food handled with those utensils.  Basically means I hand wash that stuff … with dawn which I have t noticed a change but I also probably bought this bottle a long time ago. 

I wish they would just stop with the scents.  And yes before someone suggests it I’ll probably just switch to powder even though the pods aren’t really more expensive

Speaking of conspiracy - this is the thread that put @dragoncar into the 10,000 posts category. Coincidence?

Daley

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Re: Soap Scent Conspiracy
« Reply #38 on: March 21, 2025, 08:08:53 PM »
Odd update for anyone who's interested. My wife found this (Dawn Platinum Clean Lemon) on the last trip to Costco, $8 for the three pack in warehouse. She picked some up on a lark.

It's blue, it mostly smells like old Dawn, and also still smells nothing like citrus, let alone lemon. So, for those of you who miss the old Dawn smell, good news! It never went away, they just brought it back with a new over the top label claiming it stinks of "clean lemon" - and all of us are just confused because regular Dawn didn't actually smell like lemons, P&G rolled out the new stink profile that makes everyone sick with near identical label and no scent fanfare to the old Dawn labels, and then brought back the original Dawn smell with an utterly confusing new scent name and over the top graphics branding to describe it while still not smelling like what it says and remaining colored discordantly. One can perhaps understand and forgive the confusion of us plebes.

On a more personal note, whatever the formula change that's been done with this new "platinum" reformulation irritates my skin more than the old stuff did, but I also have PEG allergies, and most dish soaps have at least some of that in there... but it's a choice between easy to hand wash and skin irritation or substantially harder to clean dishes without if I'm personally doing them for any length of time. This said, the dishes smell fine after washing, and there doesn't seem to be any scent residues or otherwise that are bothering me like the new Fresh Scent version did. And it mostly cleans like old Dawn does. Hooray!

Speaking of conspiracy - this is the thread that put @dragoncar into the 10,000 posts category. Coincidence?

10k... again? ծ_Ô