"CHAPTER LIII.—That the People, deceived by a false show of Advantage, often desire what would be their Ruin; and that large Hopes and brave Promises easily move them. [...]
"In considering what courses it is easy, and what it is difficult to persuade a people to follow, this distinction may be drawn: Either what you would persuade them to, presents on the face of it a semblance of gain or loss, or it seems a spirited course or a base one. When any proposal submitted to the people holds out promise of advantage, or seems to them a spirited course to take, though loss lie hid behind, nay, though the ruin of their country be involved in it, they will always be easily led to adopt it; whereas it will always be difficult to persuade the adoption of such courses as wear the appearance of disgrace or loss, even though safety and advantage be bound up with them.[...]
"I say, then, that there is no readier way to bring about the ruin of a republic, when the power is in the hands of the people, than to suggest daring courses for their adoption. For wherever the people have a voice, such proposals will always be well received, nor will those persons who are opposed to them be able to apply any remedy."
- Machiavelli, Discourses