https://www.gobros.com/ is selling socks for 20%x15% = 37% off. Don't know for how long.
Noticed as I was idly perusing, thinking I could get some later in the year. I really hope Darn Tough socks are worth it because I ordered 15 pair of matching "tactical 1/4 cushion" at $11.44. At this point most of my socks have holes and most of rest smell terrible within a couple hours . Tired of that.
90 day returns and 100% satisfaction guarantee from Gobros...you're not exactly taking a huge risk here.
Good to know. My biggest fear is they will keep my feet too warm! Second is whether the cost will justify them over the next decade.
I am converting all of my cotton to darn tough wool. I've been nothing but thoroughly impressed with their quality. I bought a big pack of Adidas cotton athletic socks last year. Nearly all of them have developed holes in them. I think in the long run it's going to save me money.
I investigated before buying, but even at the "low" cost of $11.44/pair they will not save money, at least not directly. Similar to what I bought is a 12-pack of Gildan cotton socks from Walmart for $12 per dozen pairs.
https://www.walmart.com/ip/Men-s-Performance-Cotton-moveFX-Ankle-Socks-12-Pack/170864844. For the same price as my 15 pairs of Darn Tough I could buy 15
dozen pairs of cheap Gildan socks. Assuming the cheap socks break down at a rate of 8 pairs/year, the cost of my Darn Tough socks would buy enough cheap socks to last 21 years. Throw in investment gains if you strung your purchases of cheap socks over 20 years, and they are certainly less expensive. Even with two warranty replacements there is a good chance the Darn Tough socks won't make to 21 years. The DT brand hasn't even been around 21 years.
I am hoping that the Darn Tough socks are, in my opinion, at least 2-4 times more valuable as socks, where value applies to factors other than lifetime $ of ownership :) Otherwise I'd do better with 15 dozen Gildans. I actually did NPVs before buying :)