everything Trump is a long con.
he's doing this to sell merchandise and more (all Made in China, obviously) until he gets beaten by DeSantis etc. in a primary.
then he'll continue to sell while announcing a run as 3rd party candidate.
if a republican wins the presidential election, he's claim credit for running interference.
if a democrat wins, he'll claim the GOP candidate was crap and Sad!
and if he loses at any stage, he'll blame 46, FBI, DoJ, NY AG, the Yeti, Loch Ness monster, and the 3rd rock from the sun.
but through it all, he'll sell merch, because all publicity is good publicity. Art of the Deal.