We are also in a very car-centric city. I told one of my doctors yesterday that I was looking forward to walking and taking the bus home from her office.
“The bus? What? Why?”
“Oh I love the bus.”
“Really?!”
“Yes!”
If nothing else I love not paying for parking-structure parking. But I also enjoy the exercise and not driving.
I think I calculated that I save a $1 every time I don’t drive to drop off or pick up the kids from school. If I did it all the time (I don’t), that’s $500 a year etc.
This! I feel like if we just hired a good marketing person, we could change quite a bit of the public reaction to public transport.
So, how do we make buses/bikes sexy? Or, for the younger generation (get 'em young is a solid strategy), how do we make buses/bikes "cool"?
There are so many stereotypical culture links, I feel like this community could figure out how to use the general population's weaknesses for the greater good:
- save money --> more money = more success/buy things to make you look successful = means more chances of getting laid
- healthier --> look better --> more chances of getting laid
- save time --> now you can read that book and become the cultured socialite and have more followers
- get rid of the stress of driving/keeping track of the other crazy drivers --> less stress means less wrinkles --> It's the new anti-aging cream!
- safer --> don't you want to be a good parent?
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what else can we tweak from traditional marketing?