Author Topic: REI closing its stores on Black Friday  (Read 2335 times)

spud1987

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REI closing its stores on Black Friday
« on: October 26, 2015, 06:20:47 PM »
Great move from a great company. I realize that this is a PR move (similar to the Patagonia "don't buy this jacket" ad campaign from a couple of years ago), but it is nice to see a company not so profit driven and have a tiny bit of mustachian values.

http://www.seattletimes.com/business/retail/rei-rebels-against-black-friday/

Alternatepriorities

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Re: REI closing its stores on Black Friday
« Reply #1 on: October 26, 2015, 09:36:25 PM »
I was just thinking of posting this. I've been a happy REI customer for a long time thanks to their quality products and customer care. The prices can be a tad antimustachian, but I'm almost always impressed with the quality and life of the products i buy and they seem to treat their employees well too. I think this is an awesome promotion. I too suspect it is at least partially a good marketing ploy but I've know enough REI employees to believe there is some genuine company culture behind it too. Either way it seems like a move we should support. If their customers support this they'll do it again next year and maybe a few other retailers will follow. I double checked and they are also closed on thanksgiving. I don't buy many Christmas gifts but I'll be buying any I do at REI this year.

REI's announcement:
http://optoutside.rei.com/?cm_mmc=email_com_gm-_-mm_announce-_-102615-_-img_bf&ev36=21114460&RMID=20151027_MM_Announcement&RRID=48595809&ev11=1


vhalros

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Re: REI closing its stores on Black Friday
« Reply #2 on: October 27, 2015, 06:30:22 PM »
The prices can be a tad antimustachian...

You can find some pretty good deals on their outlet website sometimes: http://www.rei.com/outlet

arebelspy

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Re: REI closing its stores on Black Friday
« Reply #3 on: November 02, 2015, 09:43:12 AM »
Cards Against Humanity RAISED prices on Black Friday before.  :P
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