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Around the Internet => Mustachianism Around the Web => Topic started by: Alternatepriorities on February 19, 2016, 04:13:33 PM

Title: Letter from my bank
Post by: Alternatepriorities on February 19, 2016, 04:13:33 PM

I received an invitation from my bank today that opened with the statement:

 

Quote

You've planned, you've worked hard, and now it's time to live the retirement you've always dreamed of.

They have my DoB on file so they're either adopting to meet the needs of mustachians planning early retirement, or my retirement account balances confused them… Hopefully it's the former and we're making some progress.

Title: Re: Letter from my bank
Post by: GrowingTheGreen on February 20, 2016, 08:59:38 AM

A good example of how companies are really trying to use data-driven/directed marketing.  What were they trying to sell you?

Title: Re: Letter from my bank
Post by: Alternatepriorities on February 20, 2016, 10:59:44 AM

Retirement and estate planning services. All the photos are of typical retires. Dampens my hopes that they're adopting to mustachians a bit...

Title: Re: Letter from my bank
Post by: FIRE me on February 20, 2016, 11:44:00 AM

Quote from: GrowingTheGreen on February 20, 2016, 08:59:38 AM

A good example of how companies are really trying to use data-driven/directed marketing.  What were they trying to sell you?

Big Data is a lot, well, bigger than most people realize. From your political world view to your favorite brand of toilet paper, nothing is too private and nothing is too trivial for data brokers to record and analyze.

"State surveillance is driven by fear. And corporate surveillance is driven by money."
http://idlewords.com/talks/what_happens_next_will_amaze_you.htm

"Brokers use ‘billions’ of data points to profile Americans"
https://www.washingtonpost.com/business/technology/brokers-use-billions-of-data-points-to-profile-americans/2014/05/27/b4207b96-e5b2-11e3-a86b-362fd5443d19_story.html

http://arstechnica.com/business/2013/12/data-brokers-wont-even-tell-the-government-how-it-uses-sells-your-data/

http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/

Title: Re: Letter from my bank
Post by: Alternatepriorities on February 21, 2016, 10:48:46 AM

I usually visit MMM in a different browser than I do my banking, but it's possible they got wind of my habits. Before discovering vanguard I had a decent size stash with this bank. Maybe they just miss the fees.

Title: Re: Letter from my bank
Post by: JLR on February 22, 2016, 02:48:55 AM

Love it!

I'm finding it so much more relaxing now I've moved to a different bank, so I don't get questioned about my future spending plans every time I go to bank a cheque or get change at my local bank.