I'm perfectly well aware of what it's called. As for your claim that market timing does not work, I call bullshit. True, it doesn't work in the short term, or in many situations, but there are conditions - such as buying in the depths of a crash - where it does. If you had bought an index fund (or other broad-based fund) in the depths of the crash (or any crash/steep downturn) going back to 1987, you would have profited handsomely within a few years. If you had kept rebalancing that 60/40 portfolio at yearly or semi-yearly intervals, as the article suggests, you would have exchanged a lot of appreciating stock for bonds that - how should I put it? - did not perform all that well.
Trouble is, you've taken a couple of pretty good rules of thumb - rebalancing and non-market timing - and turned them into religious principles.