consider explaining that just because you tell santa your wishlist, that it is not an automatic thing.
I try really hard not to shame my kids about what they want, even if its not something *I* like, or would like for them. I encourage my kids to make wishlists, we often take pictures of things in stores that they want (but dont buy them), and they can circle stuff in catalogs, make collages, lists, or draw pictures of their dream stuff. I agree that certain things are awesome, that they might be fun to have... we have used allowances, saved monetary gifts and then let them pick out stuff.
My daughter wanted one of those barbie heads with long hair that you can style. They were 35$. I was convinced it would get ruined in a matter of weeks and be a bad toy, and I said no for quite a while. Eventually she saved enough to buy it, and guess what, she has played with it for a couple of years now. she is almost 9 and has taken great care of it.
I can also remember the near hysterical desperation I had, at age 8, for a barbie dreamhouse. I remember crying myself to sleep many nights because my parents told me there was no way I was going to get it. Surprisingly, I did get it on xmas morning, from santa. I was shocked...but I remember feeling sort of duped, because my parents knew how upset I was about not getting it, and I knew they were Santa...so I felt some bitterness over the whole thing. My enjoyment of was spoiled by the santa manipulation. (oh, and they were really into the whole "Santa is watching you, behave", "if you arent nicer to your brother, Santa wont bring you anything") yuck.
Im not sure what the moral of my story is.
I try to support my kids in their desires- and that doesnt mean buying everything, it just means being kind about it, being honest, trying to find a way to make it happen, wether its saving up, asking for gift cards to a certain store so they can buy one big thing, and helping them deal with emotions and desires and dissappointment. Kindly.
N