My wife has noticed that many of the rising eight-grade boys our older son's age have become fashion conscious, wearing name brands, etc. I'm okay with our guy -- and his rising sixth-grade brother -- living in run-of-the-mill (clean) jeans and an array of T-shirts mostly from their swim team and various surf shop and race freebies. We also tend to get hand-me-downs from a neighbor with three boys.
Today I volunteered to take them back to school clothes shopping - a first in our family. Within 15 minutes, they were cranky and wanted to leave, saying they had plenty of clothes. So we came home empty handed. My wife and I reminded ourselves that we grew up on Sears and JC Penney. We sure as hell don't need to be going to Hollister, Abercrombie, H&M, etc.
Our guys are year-round competitor swimmers. Our 13-year-old, who has hit puberty, is absolutely jacked. As I told me wife, he can wear anything at this point and look great.
So no back-to-school shopping for us.