I didn't read the article, so if this was mentioned I apologize. But I think it would have to depend on what is being included. Are food or daycare expenses included in that? Or is this just talking about clothes and toys and trips to the zoo type of stuff? If you take out food and daycare, we spend very little on our kids. We get oodles of hand me down clothes, and we could probably clothe the entire daycare if needed. And very generous grandparents provide more toys and games and puzzles than they can play with.