Fidelity vs Vanguard 529 Account

[leevs11]

I'm looking at 529 accounts for my son. Debating between Fidelity and Vanguard.

I have most of my brokerage/IRA accounts with Fidelity. On one hand, I like having everything in the same place. On the other hand, I was thinking about Vanguard so that it was "out of sight out of mind". Basically to give me the feeling like those funds are not a part of my net worth and for my son.

Anyone go through the same debate? Looks like Vanguards fees are slightly higher than Fidelity's.

[roomtempmayo]

We're in Vanguard's funds inside the State of Utah's program.  We're not Utah residents, and we've been happy with that setup. 

Ohio's plan is also popular for its investment options and low fees.

I wasn't aware you there were direct options not sponsored by a state.

[markpst]

I can't speak to the 529 directly, but someone pointed out to me that Vanguard's money market pays better than Fidelity's. One year 4.77% vs. 4.53%. I have my Roth and Taxable Brokerage with Vanguard, my work 403b and HSA with Fidelity. If it is a toss up, I prefer Vanguard because while both have low fees, I feel like Fidelity's are more of a result of having to compete with Vanguard rather than for altruistic purposes. Fidelity is privately owned, Vanguard is owned by it's funds (and therefore its investors).

If I had everything else at Fidelity, I'd probably go with Fidelity. Keep it simple.