It's all about investment horizon, or how long until the funds are needed for college. Starting in a total stock market fund is fine early on, but you need to remember to gradually move it into more conservative assets (e.g. bond funds) as you get close to drawing down. Otherwise, it's possible that the market takes a dump right before you need the funds, which is the worst possible time to sell. For this reason, and because I'm lazy and forgetful, I put our 529s in target date funds roughly corresponding to when the kids will be entering college.