In this article, there's nothing that the FA does that the customers themselves could not do. It's puzzling to me. If the client already has $500K, it seems strange they would not realize they could get the rest of the way on their own. Instead, they pay this guy $5K a year to put their money into "boring" investments, which is something anyone can do...
Seems perfectly normal to me, and that's what they charge. It's possible that he's also making commissions and other sponsor fees on the side for recommending certain products.
Rick Ferri makes his living on a 0.25% fee, but he uses a highly-efficient time-saving strategy (passive index funds) that scales well to a larger number of clients. It's so boring that nobody wants to talk to him about it, so he can take care of a lot of people. Jason Hull will do a basic financial plan for about $1800-$2400 (at ~$150/hour) and you can find your own way along the path he lays out for you. (Or you can buy his online course for about $400.) Of course you actually have to have the initiative, motivation, and discipline to follow the plan that you crafted with him. Both of these guys will make a good living at helping people, but neither of them will get rich at those fee schedules. That's why Rick writes books and speaks at conferences, and that's why Jason is a rock-star blogger writing eBooks and online courses. They also sleep very very well at night.
A stereotypical customer of a financial advisor is a high earner or business owner who's talented at making money, and not so good at saving it or investing it. The advisors can help clients who have 90% of their net worth in their company stock, or have hundreds of thousands of dollars in options, or who sold their business and have no idea how to convert that eight-figure ATM deposit slip into a lifetime stream of income. Successful lawyers and doctors should immediately offload all of their financial planning & management to an advisor so that they can get back to work earning $250-$500/hour for 80-hour weeks (while paying the advisor $150/hour or less). An entrepreneur or business owner may have sold because they were offered a stupidly high amount of money, not because they truly wanted to sell, and they just want the advisor to take care of the stash while they find another project to turn into a pile of filthy lucre.
Other customers are desperately seeking someone to hold their hand and tell them everything's gonna be all right. They've learned to become financially helpless (especially elderly widows) or they have no faith in the stock markets or they freak at volatility & CNBC. One of Steve Vernon's most popular advice columns is titled "Just Tell Me What To Do!"
We have a local advisor who's one step short of a drill sergeant (or Jillian Michaels on "The Biggest Loser"). He'll point out how worthless & weak you are, sneer at your puny financial muscles, yell at your disgustingly unhealthy money habits, put you on a financial diet, and force you to build up your savings accounts. Your paychecks are deposited to a wrap account that pays your bills, he has power of attorney over it, and you get a debit card with a tiny monthly limit. You practically have to beg him to get your money back for buying a home or any other large purchase. Guess what? Clients pay him well for it, and (better yet) his clients really don't want to talk to him. Of course you can get that from this forum for free, so don't tell any of his clients about this site.
A few clients want a whipping boy. They want someone who can grow their wealth at 24%/year, just like their brother-in-law is always bragging about at family gatherings. (They're particularly vulnerable to hedge-fund managers and Ponzi schemes.) My brother-in-law the CPA also has a number of horror stories of clients (especially young adults with inherited wealth) who hold their financial advisor responsible for keeping them adequately fueled with cocaine, liquor, and strippers. I guess it's hard to give up a client that pays you 1-2%/year on a $10M portfolio to let you watch them run into brick walls at 100 MPH.