I assume (few posts, focus on one unknown name along with a couple of known ones) that this thread is by someone motivated by a COLD pump n dump scheme. After reading earlier posts - Vinny, welcome to the forum! Good luck in your investing, and your progress toward FI.
My personal belief is that investing in single stocks is harder than it looks. But I'll play along out of curiosity. On the merits of COLD: Real estate has been around a while. How does some unknown little company have a "monopoly" on it??
My curiosity is aroused. How did you run across COLD in the first place?
Re individual stocks - there's so much variance in individual stocks' short term performance that learning by experience can be very uninformative. The experience you obtain is more likely to result from individual variance, rather than the various fundamentals that do have influence in the long term. Be as careful as possible in your learning process.
A detail I read recently may apply. Apparently, about half of the gain the overall stock market comes from a tiny fraction of the stocks, something like 1% of them. If you pick that 1 in 100, you win big. But if you miss it, your average performance is likely to end up much lower than the overall market. By index investing, you are likely to get a return similar to the overall market. By stock picking, you are likely to lag the market.