Vanguard recently mass-marketed a campaign stating quote "Financial Advisors add an average of 3% in net returns through seven dimensions of financial advice".
I find this a little misleading. What role exactly does Vanguard play? I respect them as an investment company like no other, but this new marketing ploy has me wondering if they aren't recommending fee-based Financial Planners who use Vanguard ETFs exclusively.
My question is, with Vanguard being 'owned' by its shareholders, what exactly do they stand to gain in mass-marketing this message? Hopefully it's simply the importance of working with a qualified financial planner - but I can't help but wonder how that benefits them, and rather, how they justify paying the massive advertising bill...