No experience, but I will opinionate. The BlackRock fund has an expense ratio of 0.97%, which makes me want to stay away even if the load is waived.
Comapring factors, fundamentals, and performance at portfoliovisualizer and morningstar make the BlackRock fund look very similar but ever so slightly better in every way except one: it has very slightly trailed the Vanguard fund, probably because of the high expenses. The expense is more guaranteed so I'd go with that.
Some people say dividends are overbought by people chasing yield. If that is correct you might not want to use dividends as a proxy for value and instead go with a traditional and lower expense value fund in a different account, such as VTV, IUSV, or even FNDX (which seems to avoid dividends). Or similar mutual funds.