I've thought about this paradox myself. It seems that when a stock or investment generates excitement on Marketwatch or [mutters incoherent cuss words] Yahoo Finance, it is probably about to tank. That is, the dumb money has announced its intentions. Remember Dryships, Chesapeake Energy, Rio Tinto, and Transocean?
Now, there are enough counterexamples like Bitcoin and Tesla to never bet the farm against any one thing. I wonder if a long straddle strategy is warranted for stocks that are all over the financial press.