I feel silly asking this and I poked around the forums and could not find anything that directly discussed this. Why do I put 15% of my income to my 401K instead of say 15% to a Betterment or Wealthfront type account? I know there is Bloooom now, that ca automatically balance your 401K and that 401K is pretax plus the company match but . . . why can't I just get my match which is closer to 6% to my 401K and put the rest somewhere else?
If both of these fluctuate with the market, isn't' the return the same?