Factor tilting is just a new version of active management. As investors pour into smart beta products, often at the recommendation of professional managers, I think they are putting themselves at significant risk of future underperformance.
On the bright side, it's much cheaper to pay a MER of 0.5 - 1.0% for factor-based funds than paying 2%+ for active managed funds, but the danger lies in the publicized rules that relate to smart beta products. This sets up a trader's dream: front-running.