As a general principle I object to the use of gendered insults on this forum. But do feel free to call me a jerk or an asshole if you like.
There's a reason that the term "broscience" is gendered. It's pretty much men doing it. Seemed a pretty apt comparison, though my use of it has nothing to do with what gender I think anyone is here.
So what you're saying is it is okay to used gendered insults as long as you think the stereotypes that lead to the insults being gendered in the first place are true?
To the rest of your post, you only address one aspect of ethical investing. Plus I don't think the tracking of one example of an ethical index fund really gives an answer to the ROI question either.
You asked for us to provide data to back up our assertions, I provided the data that lead me to that conclusion. I'm happy to agree it isn't completely conclusive, so if you are aware of contradictory results from more funds and/or a long time period I'm happy to have my mind changed.
This still leaves open the question: what are the effects on businesses left outside of these indices? How many businesses cite these funds as a motivation to their behavior? What are the "social dividends" that come from funding these companies?
The first is an excellent question. I've already posted my understanding of what conventional efficient market theory would predict to be the answer for the first of them, but if you have either a different interpretation you'd like to propose, flaws in the reasoning I described you'd like to point out, or evidence that is inconsistent with the predictions of that model let me know. Again I'd be happy to be proven wrong here.
The second seems less informative, as businesses which are already going to change their behavior are certainly going to cite socially conscious investing in order to tap in to good will. To me it seems like it could be more informative to see evidence that average business behavior changes in desirable ways as the amount of money invested in socially conscious funds increases.
The third presupposes that there are in fact social dividends from investing more money in socially conscious index funds, which is one of the points where I feel we haven't seen much evidence.
One of the great things about this forum is that we can understand a lot of the concepts that underly FIRE better by having our initial beliefs, logical models, or even evidence we think is solid challenged, so please do disagree with me and explain why you think I'm wrong. Just don't fall back on using gendered language to do so.